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“Using the Enriched Academy program I was able to eliminate $13,000 of debt in the last 6 months.”


“Before starting the program I was emotionally drained, felt helpless and was watching my debt climb. Now, I feel in control over my money.”

Kyla Moora

“We left the bank and my wife said, "I didn’t even understand what you two were talking about. You would think you have been talking about this for 10 years...”


“My main focus is for my son to learn and obtain as much information on finance [as possible]”

Vilma And Daniel

“Prior to taking the course I was giving my money to a financial advisor and trusting they knew what they were doing... I quickly realized how little I knew.”

Scott Kells

“Enriched Academy explains things in such simple terms, giving me so much confidence. I pulled all my money from my financial advisor and now invest on my own.”

Jeff Poh

“I have made some major financial decisions that have benefited my family and yours can too.”

Linda Stephens

“I am much more focused, happier and confident with my money. I now feel like I have a responsibility to share what I know with friends and family members.”

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Ron And Teresa

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Aug 02 2021
Million Dollar Journey - A Review of Our Financial Freedom Coaching Program

Why hello there!

Have you been wondering about our coaching program since we launched in October 2017? Well, wonder no more! 

We took a few readers from Million Dollar Journey and took them through our 6 months of Financial Freedom coaching. They achieved some really amazing results, and THEN they wrote a really amazing review about us. 

If you've ever been looking for a completely unbiased review of our coaching program, you can read about it here


Feb 26 2021
It's The Most Wonderful Time of The Year

And no, the holidays did not come early this year. It’s RRSP season and the most exciting time of the year when you need to start preparing to file your taxes.

If you haven’t made a contribution towards your 2020 year yet, you only have until March 1 to do so. This date hasn’t really ever changed, so it always amazes me to see how many people are always scrambling in the last week to put money away into their RRSP’s. This is something that you can set up, and contribute to, at any time during the year. You don’t just have to wait until February when everyone starts marketing that the RRSP deadline is coming up.

If you don’t know what an RRSP is, let me tell you as simply as I can.

It’s a government-regulated account (registered) where any contribution that you make will give you an immediate tax deduction. Within your RRSP you can invest in things such as ETFs, stocks, bonds, mutual funds, real estate, etc.

Example: if your income at the end of 2020 was $75,000, and you contributed $10,000 into your RRSP throughout the 2020 year, then you are only being taxed as if you made $65,000 in 2020. This would bump you down into a lower tax bracket, and either provide you with a bigger tax refund, or would reduce the amount of taxes owed.

Keep in mind as well, that when you invest in a healthy and diversified portfolio within your RRSP, that your contributions grow tax-free until you start to withdraw them. And most people withdraw their RRSP when they need the income in retirement, so they’re typically in a lower tax bracket. You do eventually pay tax on your withdrawals, but if you’re retired and farting around the golf-course or sipping Pina Coladas on a beach somewhere, chances are you won’t be in a high tax bracket already, because most retirees don’t work. If you start young, build your portfolio up to $1,000,000, and only need $50,000 in retirement, then you’re only paying tax on your $50,000 withdrawals.

How Do I Get Started?

Well, to be honest, you should contribute to your RRSP throughout the year, but if you haven’t been contributing then you should do so before March 1. The contribution room that you have available to you can be found through your CRA My Account, or on your NOA from the previous year. Your accountant should also have that number somewhere. So don’t delay, start today.

Here are the three main ways that you can open an RRSP;

1. Managed: Personalized investment portfolios that are managed by advisors and professional money managers at financial institutions. Portfolios are tailored to the specific needs of the client depending on a number of factors such as your age, risk tolerance, and short and/or long-term goals. There are typically high fees associated with managed accounts since a human is deciding what securities to hold within that account and are actively managing it.

2. Robo-Advisor: A new class of financial advisors. It uses algorithms to provide investment management and advice with little human supervision. Using a certain type of software, a Robo-Advisor is able to automatically buy, sell, and rebalance assets in your portfolio. Don’t know the first thing about investing but want to invest in ETFs? Don’t you worry. Robo-advisors will do it all for you. So, if you’re new to investing, and want to reduce the fees you’re paying, then a Robo-Advisor may be a perfect fit for you.

3. Self-Directed: You have full control over the buying and selling of securities in your account. By managing your own account, you can reduce the amount of fees that you pay, putting more money in your pocket at the end of each year. With a self-directed account, you do all of the dividend re-investing and rebalancing of your portfolio.

We’ve helped 100’s of clients in our Financial Freedom Coaching program set up an RRSP and use it as an investment vehicle throughout the year. And we can help you too. If you’re ready to set up a Free Coaching Assessment call with our team to see if you’d be a good fit for our coaching program, then sign up here.

We can help you build a solid budget, set you up on a plan where you’re making weekly-monthly contributions into your RRSP, and save you from pulling your hair out every February as you scramble to find money to contribute.

Jan 22 2021
How My Savings/Investments...

Happy New Year to all of you. I LOVE January.

Why, do you ask?

Because it marks the beginning of my personal financial year. This is where I sit down, complete my Net Worth Tracker, organize my budget, and fill out my Financial Freedom calculator so that I can figure out how much to set aside for the year ahead. My current financial goal is to retire by 45, and I seem to be on the right track (right now). Wish me luck.

I thought I would take this opportunity to write a post for parents out there who are wanting to motivate and teach their kids about financial literacy and money management. We get a lot of clients in our  Financial Freedom coaching program who take the education that they’ve learned and pass it on to their little ones. Financial literacy should start as young as possible!

Growing up, my grandparents always gave me Israeli Savings Bonds for birthdays and holidays instead of physical presents. I never understood why, and to be honest, it always pissed me off. Until I hit 18. Around my 18th birthday, all of the bonds had matured, and I was presented with a cheque for $10,000. I couldn’t believe my eyes when I saw all of those zero’s! I kept thinking about all of the things that I could buy with that money, but my mom had another plan in place for me. I’m so glad that I listened to her advice. Looking back now, I don’t think I’d be where I am today without my mom’s guidance and financial education.

She immediately took me into the bank and had me open up a self-directed TFSA where all of the money was invested into Index funds. At this time, I had NO idea what any of these words meant. I just thought that there was a savings account and a chequing account. But my mind was blown after my mom had taught me about the different types of accounts one could have – and this was at the young age of 18.

For the entire year after, I didn’t think about or look at the TFSA. I just let it sit there and allowed the market to take its course. One day, I decided to take a peek and see what was happening. I had made just over $800! And I literally did nothing all year with that money. It just sat in the account, made a 7.5% return, and compounded interest while invested in these Index funds. Seeing the $800 return sparked my interest in investing. I had a conversation with my dad afterward about the money I had made, and about investing in general. He told me to “make your money work for you, and don’t work so hard for it”. That saying has stuck with me to this day.

Three years ago, I hit a milestone. I turned 30 (I’m currently 33). And since I’ve been tracking my Net Worth for the last 3 years, I remember taking a look at my savings and investment portfolio and having just over $100,000, at the age of 30. I’m now 33, and my investment portfolio has doubled in growth over the last 3 years. What’s the secret you ask? I’ll tell you how I did it.

Keep in mind that I am not a homeowner. I choose to rent. But I do have a partner, a car, and a lovely 2-year-old Bernese Mountain dog (named George). We live a great life in Toronto (one of the most expensive cities in Canada. So yes, it is possible to save).

  1. Set goals for yourself and work hard. After that first year of investing, it became a personal goal to max out my RRSP and TFSA every year. And I can happily say that I’ve completed this financial goal since the age of 19. Before working for Enriched Academy as the head of their coaching program, I worked as a freelancer in the entertainment industry, and prior to that, worked in the restaurant industry.
  1. Pay yourself first, and have fun after. I know that I have a different mentality about money than other people my age do. I don’t spend a lot on material things. I go out for dinners and drinks with friends, have a great apartment in Toronto, and bike/walk almost everywhere I can. I spend the majority of my money on experiences, food, and travel. I have the mentality that I need to pay myself first by maxing out my RRSP and TFSA, and then I can have fun afterwards. Knowing that I have that money in an account makes me sleep like a newborn baby every night.
  1. Educate yourself and invest! I know that I wouldn’t be where I am now without investing. Learn the basics, take a course (like our one-on-one coaching program), and put some money into diversified investments so you begin to understand the principles. It doesn’t need to be a lot! Start with $10/week. A majority of my portfolio is invested in Index ETF’s, but I hold a few blue-chip stocks that pay out a dividend.
  1. Budget, budget, budget. This is so important and will be the basis of your financial plan. Once you have a budget in place, you will see where your income is coming from, and what you’re spending money on. And if you have any “leftovers”, you can start putting it into your savings/investment account. This is really where you’ll start to see your Net Worth grow.

I know that I’m not like the majority of Canadians. And that’s ok. I'm incredibly thankful to both of my parents who took the time to educate me about money. It’s never too late. So make sure that you take the 2021 year as a teaching opportunity and start to make the financial changes that you need to yourself. Your kids will thank you later.

Dec 07 2020
What a Year

What a Year.

How did you manage? What did you learn? What are you bringing with you into 2021?

2020 was tough. Emotionally. Mentally. Physically. The pandemic has definitely taken its’ toll on my emotional and mental well-being. Not being able to freely walk around, see friends and family, and be constantly mindful of the people around me has really made this quite the year. It’s definitely been hard, but I think after all of this, there are probably a few things that we’ve learned in regard to our finances.

Here are a few things to bring with you into 2021. 

  1. We don’t need a lot to live. I think for the majority of our coaching clients, the thing we hear the most is that the pandemic really taught them about the most important things in life. It wasn’t about the car they drove, the clothes they had in their closets, any other material object they once had, or even going to get their hair done bi-weekly, we’re surviving without all of it. There are always going to be things that we like to have. But when you really get down to the nitty-gritty of it, we don’t truly need a lot to live. Head into 2021 by taking a good hard look at your finances, cut out those things that may not be bringing you joy, and focus on those things that matter most to you.
  2. You can manage your cash flow, regardless of your financial situation. This one was SO interesting to me. We had a number of coaching clients who had joined us back in February, and then lost their jobs because of the pandemic and had to take a paycut or live off of the CERB. And guess what? They still managed. By working one-on-one with our coaches, our clients were able to re-work their budgets and focus on the priorities of putting food on the table and a roof over their head. It just goes to show that it’s not the money you make, but the way you manage it.
  3. Pay off your high-interest debts – ASAP. Being in debt can be hard. Being in debt during a pandemic can be even harder. But I hope (if you were one of the 1000’s of Canadians who had debt before the pandemic) that you had some ah-ha moments. Our coaching clients certainly did. Always pay off high-interest debts (above 5%) every month, or as fast as you can. Nobody knows what’s going to happen in the future, and I think the pandemic made a lot of us realize that our finances are not finite. Manage your income, dollar by dollar, and get out of the weeds when you have the ability to.
  4. Have money set aside for an emergency fund. Remember how we always talk about having 3-6 months of necessary living expenses in an account that you can dip into for emergency purposes? I’m sure that really came in handy back in March if you were someone who lost your job. Figure out what your absolute necessities are, and keep a 3-6 month emergency fund in an out of sight, out of mind account that pays some kind of high interest.
  5. Invest, Invest, Invest. Once you’ve gotten rid of all of those high-interest debts (above 5%), you can start to invest. Back in March, I was in the airport heading to Belize when the markets were crashing. I kept seeing them drop. Lower and lower and lower. Do you know what I did? I didn’t sell my investments. No, no, no. This was the opportunity that I’ve been waiting for. Everything went on sale! I maxed out my TFSA, RRSP, and had my partner do the same. To this date, our investments are up over 30%. Now, I’m not telling you to time the markets, because nobody can. But if you can keep costs low throughout the year, manage your cash flow, and have cash set aside for these kinds of opportunities, then you’re all set. Buy low, sell high, remember? Don’t panic. If you’re properly invested and diversified, you’ll never lose all of your money. Yes, it may be volatile, but if you can think of the future, you’ll come out on top.

"Be Greedy When Others' are Fearful and Fearful When Others' are Greedy" - Warren Buffet

At the end of all of this, it’s been really interesting to see our clients throughout this pandemic. Regardless of their financial situation, they’re excited about getting their financial house in order for a healthy and successful 2021.

Are you ready to join them? Sign up for your free Coaching assessment call here. Having someone else to give you a completely non-judgmental and non-biased view of your financial situation may just be what you need for your own successful year ahead. After everything is said and done though, make sure to not take any moment for granted. Hugged your loved ones. Take time away from technology, work, and enjoy every minute.

Happy Holidays and New Year from Enriched Academy

Meet The People Behind
The Company.

Susan Hollingshead
Executive Administrator

Everything that happens in support and administration - Susan plays a key role in keeping things running smoothly.

Alanna Abramsky
Head of Financial Coaching

An incredible leader and sought after speaker, Alanna leads our coaching team turning education into action for thousands of Canadians.

Arian Beyzaei
Vice President, Sales

Driving our online division, Arian is a passionate leader and a world-class speaker at Enriched.

Jay Seabrook
COO / Co-Founder

Relentless in his development of customer focused processes, Jay leads the operations and plays a key role in ensuring long -term client success.

Kevin Cochran

As a founder of Enriched, Kevin remains one of the most sought after speakers in the country on the necessity of financial awareness.

Todd Peterson
CEO / Partner

Todd has spent almost 20 years helping build, shape and grow companies to multi-million dollar revenue status. He also brings a unique perspective on technology & financial intelligence to Enriched Academy.

Kevin Mccarthy
Head, Corporations and Institutions

The former Chief of Staff for Finance Minister Flaherty, Kevin brings tremendous leadership and process expertise while heading our Corporate, Education and Government practice.

Amy Martin
Director, Education Support

With more than twenty years in management and customer service, Amy is passionate about serving our education partners and developing processes that make their experience with Enriched Academy extraordinary.


I am not financially savvy, is this information going to be over my head?

No way! Learning how to save money, crush debt or build wealth is not complicated. This is funny, entertaining and extremely easy to follow. You will be amazed at how fast you can learn this!

What age group is this for. Can I buy this for my kids?

Absolutely! From 15 to 90 - there is information relevant to every stage of your life. Take a sneak peak...sign up to a free webinar and see what we do first hand!

Can Enriched help with Employee Health and Wellness?

Smart thinking! Money is the biggest source of stress for employees. We have a simple process to equip your team with the education and the resources to turn it into action. And this is WAY BEYOND a simple lunch an learn. Online - Anytime!

What makes Enriched So special? Isn’t this type of info available in books and on the internet?

Great question. Truth? The concepts aren’t complex. But we are world class when it comes to explaining what things mean - and where the tips, tricks and pitfalls matter most with your money. This is entertaining, inspiring and hard-hitting with the right amount of support and resources to help you take better control of your financial health. We don’t sell stocks, mutual funds or get quick rich schemes - just the truth about what you need to know when it comes to financial awareness.

The education is great, but I tend to procrastinate and ignore money issues. Can you still help?

We can do a lot for you - but you need to help us out a little. We will provide the education, incite and inspiration - and if you need it - a personal coach to give you a kick in the pants on occasion. You just need to want to make a change. We can help with the rest!

Does Enriched Academy have a Money Back Guarantee?

We do! And while we cannot guarantee any results...ever...we definitely stand behind our material. But don’t buy our courses unless you really want to make a change. We don’t want it sitting around unused. We want to make a difference in your financial health and awareness. When you buy something from us - all we ask is you try to follow through. There is a reason you signed up - so let us help. Get in there, watch some material....make an effort to learn more about money. It’s worth it. If you really don’t see the value and want your money back - at least you will leave us with a bit more knowledge and awareness than when you started.

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